Uptown Shop Hop Case Study

December 18, 2023/1 minute reading
rocking the flockx logo

At Flockx, we're committed to empowering neighborhood associations and businesses to thrive. The recent Uptown Shop Hop, hosted by Uptown Grand Rapids, stands as a testament to our collaborative efforts in enhancing foot traffic and community engagement.


Uptown Grand Rapids, comprising vibrant districts like Eastown, East Fulton, East Hills, and Wealthy Street, fosters a unique blend of local businesses. The Uptown Shop Hop, a celebrated event held on December 7th, 2023, aimed to draw attention to these districts, encouraging foot traffic and fostering community connections.

Our Strategy

Flockx collaborated closely with Uptown Grand Rapids to design and execute a strategic marketing campaign that aimed to promote the Uptown Shop Hop. Our approach included:

  • Digital Billboards: Engaging the greater Grand Rapids area with eye-catching billboards that captured the essence of the event.
  • Targeted Digital Ads: Leveraging a network of screens strategically placed within Uptown districts, such as bus stops, nail salons, bars, restaurants, hotels, and more.
  • Physical A-Frames: Attracting foot traffic and guiding them into businesses using professional copy and graphics.
  • Analytics Enabled QR Codes: Bolstering web traffic to the Shop Hop Festival page to provide valuable information about upcoming events.


rocking the flockx logo
rocking the flockx logo


The Uptown Shop Hop serves as a prime example of our dedication to supporting neighborhood associations and local businesses. Together, we're committed to enhancing community vibrancy, fostering growth, and creating memorable experiences for residents and visitors alike.

Stay tuned for detailed analytics and visual insights, showcasing the positive impact of our joint efforts during the Uptown Shop Hop.

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