Becoming an Influencer While You Travel

September 06, 2022/6 minutes reading

Nowadays anyone can quite easily start living a nomadic lifestyle if you love traveling and have a reasonable amount of cash to start off with. In fact, some people have already turned traveling into a full-time job by becoming social media influencers. Now you don’t even have to be rich or be a celebrity to become a social media influencer. Anyone can do it if they have the right skills and a bit of persistence.

An influencer digital nomad basking in the sun on a cliff.

The question is how can you become a social media influencer while traveling the world? Well, there are a few basic things that you need to know in order to do that successfully. So that being said, here are a few tips to help you on your way.

Create a Strategy to Become an Influencer

If you're a digital nomad you're probably working full/part time while traveling and don't have a lot of time to spend on building your social media following so it is important that you create a strategy for this before you start posting any photos or videos on your social channels and beginning your journey.

1. Choose the right niche for you

This is really important because it will help you find your audience more quickly and build up your following faster. For example, if you want to become a successful food blogger and travel blogger at the same time then that’s probably not a great idea. You need to pick one subject that you’re passionate about and focus on that instead of trying to cover too many things at once. As your influencer gains traction you'll be able to branch out into other niches later.

An influencer digital nomad selecting their niche for content creation.

2. Look at your finances

When you live a nomadic lifestyle it can be difficult to keep track of your finances so you need to create a budget so that you can keep track of where your money is going and how much you have available to spend each month. This will also help you to come up with creative ways to make money so you can pay for your travels, create content comfortably, and other expenses without having to rely on a monthly income from your job.

3. Research

Find the popular Social Media Platforms for your niche.

This will help you to determine which channels to focus on rather than trying to focus on all of them at once. It will also help you find the right audience for your content and make it easier for you to start building your following on social media networks.

  • LinkedIn – Professionals use it to connect and share their work online while looking for a job or to promote their business to potential clients.

  • Instagram – You can share photos and videos of your trip and lifestyle with your followers on Instagram.

  • YouTube – A popular platform for video content creators who want to share their videos with their followers and earn some money from it in the process.

  • Twitter – A micro-blogging platform that allows you to share information quickly and directly with other people in your social network.

  • Pinterest – One of the most popular social media platforms for influencers because it’s such a powerful visual marketing tool that helps people discover new brands and products that they might want to purchase in the future.

  • Facebook – One of the most widely used social media platforms in the world and a great way to connect with the people n your life and share your adventures with your followers on Facebook.

  • Tumblr – A social media platform that lets you share your blog posts and other content with your followers and connect with other people who share similar interests and passions with you.

  • Snapchat – Another popular social media platform for influencers that lets users create short videos and share them with their followers.

A graphic display of the top platforms to create influencer content.

Competitor Research and Analysis

Next, find out as much as you can about your competitors so that you can learn from them and try to beat them at their own game. Studying your competition is a great way to find out what works and what doesn't so you don't waste your time doing the same thing that everybody else is doing.

  • Create a Spreadsheet - List out all of your competitors by niche and keep track of their websites and social media handles so that you can monitor what they're doing.

  • Collect Data - It's important to collect data from your competitors so you can figure out what works for them and what doesn't so that you can implement the same strategies in your own business. Try to figure out what their most popular content is and use that information as a guide when creating your own content.

Your Target Audience

You also need to find out what your target audience wants so you can design your content to appeal to them effectively. Take a look at some of the top influencers in your industry to see what types of content they're posting and how successful they are with it.

For example, one of the most popular content creators in the travel industry is Nomadic Matt and he posts a lot of short and engaging videos that give his followers a glimpse into his daily life as a full-time traveler while being an influencer.

4. Setting Realistic Goals

A lot of people want to become travel influencers because they're jealous of the glamorous lifestyle that comes with it but unfortunately that's not how it works in the real world. Becoming a full-time travel influencer requires a lot of hard work and a lot of time so it's important that you set realistic goals and think long-term if you want to succeed in this industry.

Social media can be a great way to market your travel business but it can also be a huge waste of time if you don't have a clear strategy in place. Most people make the mistake of creating content without any plan or strategy and they end up wasting a lot of money on ineffective campaigns that won't get them any results.

  • Clear Objectives - Don't create a social media strategy just for the sake of having one. Instead, you should come up with a clear objective (i.e. Gain 100 new followers by next month, post 2 times a week, etc) for your social media strategy before you create any content. This will enable you to develop an effective content strategy that will help you achieve your goals.

  • Create a Detailed Content Calendar - A calendar can be used to plan your upcoming posts and map out your content for the year ahead. This will help you organize all your ideas and keep you on track.

  • Create High-Quality Content - In order to attract subscribers, you need to create high-quality content that resonates with your audience. You should focus on creating blog posts, podcasts, videos, infographics and other pieces of content that will engage your readers and encourage them to take action.

  • Track Your Results - Don't forget to track your results and optimize your strategy based on the results of your tests. This will allow you to refine your approach and eliminate the things that aren't working so that you can maximize your return on investment.

A notebook full of an influencer's notes

5. Choose a Name and Purchase a Domain

Picking a great name can be difficult but it's not impossible if you know what to look for. The best domain names are usually simple and catchy because people tend to remember them easily. Try to avoid generic names like Travel Blogger or Vagabond Blog because those names won't help you stand out from the crowd.

Once you've picked a name, you'll want to purchase a domain name to go with it. This is basically your address on the internet and will help you drive more traffic to your blog. Domain names usually cost between $10 and $15 per year but you can find deals if you shop around.

6. Create Your Own Websites

Building your own website is easy and affordable these days thanks to a wide range of tools and resources that can help you get the job done fast. These tools include website builders, web hosting services, and free templates that are designed to simplify the process and help you create a beautiful website in no time. Here are some sites that you can check out if you're looking for a place to start:

  • Wordpress - One of the most popular platforms for blogging, Wordpress comes with a variety of free themes and plugins that make it a great choice for beginners. It's user-friendly and has a proven track record of success so it's definitely worth checking out.

  • Wix - Another popular platform that's very easy to use, Wix comes with a collection of pre-designed templates that you can use as a starting point when designing your website. Best of all, it's totally free so there's no reason not to check it out.

  • Squarespace - Another great option for beginner bloggers, Squarespace comes packed with everything you need to create a professional-looking website from scratch. It's easy to use and has lots of great features designed to help you create the perfect blog.

  • GoDaddy - This is one of the most popular web hosting services and it has everything you need to build a professional-looking website for your business. They even have a website builder that makes it even easier to get started.

A graphic displaying the above mentioned website building services.

Stick to the Plan and Make It Happen

Creating the right content for your user base is essential if you want to gain a loyal following online. A good rule of thumb is to create valuable content that resonates with your audience and helps solve their problems so you can build a lasting relationship.

One of the best things about blogging is that it gives you the perfect opportunity to share your knowledge and experience with your audience and help them get the most out of life. With that being said, it's important to make sure that your content is original and covers subjects that are relevant to your target audience so that you can gain their trust and build a strong online community in the process.