A Digital Billboard Success Story with flockx: The Blue Bridge Bikes Event

August 31, 2023/1 minute reading
The Blue Bridge Bike Event

In the bustling city of Grand Rapids, Michigan, a unique event took place that not only showcased the city's love for cycling but also demonstrated the power of digital billboard marketing through flockx.

The Event

On a sunny Saturday, cycling enthusiasts from all over the Grand Rapids area gathered on the iconic Blue Bridge with a singular goal in mind: to set a record for the most bikes ever on the bridge. The event was a collaborative effort, with organizations like Friends of Grand Rapids Parks, biked, Greater Grand Rapids Bicycle Coalition, and Upcycle Bikes coming together.

An Example of flockx marketing

The Marketing Challenge

With a target of 250 bikes, which was the number permitted by the city, the challenge was to effectively spread the word and ensure maximum participation. This is where flockx stepped in with its innovative digital billboard marketing strategy.

The flockx Solution

Understanding the importance of visual appeal and real-time information, flockx utilized digital billboards to market the event. These billboards, strategically placed in high-traffic areas, showcased vibrant images of cyclists, details of the event, and a call to action to join the cycling community at flockx.

People enjoying live music on the bridge

The Outcome

The results were nothing short of spectacular. The event saw a massive turnout, with organizers achieving their goal of 250 bikes on the bridge. The variety of participants, from different age groups and with different types of bikes, was a testament to the wide reach and effectiveness of the digital billboard campaign which was able to bring 250 participants to the Blue Bridge in 3 days (doubled the number of sign ups within that timeframe).

Jared Lebel, Co-Founder and CMO of biked., expressed his delight, noting the diverse turnout and emphasizing the event's dual purpose: promoting Grand Rapids as a cycling destination and uniting cyclists of all kinds.

Looking Ahead

With the success of this year's event, organizers are already looking to the future, hoping to secure a permit for 500 bikes next year and break their own record.


The Blue Bridge Bikes event is a shining example of how digital billboard marketing, when done right, can have a significant impact. flockx is proud to have played a role in this success story, and we're excited to help more brands and events achieve their marketing goals.