Built for the businesses behind every community.
The restaurants, hotels, and shops that make a city worth experiencing do extraordinary work. Most of it goes unseen.
Flockx exists to change that - and it started with a team that kept meeting the same problem.
A seat at the counter, in food cities around the world.
Devon Bleibtrey, our CEO, is a foodie with a habit. Wherever he lives or travels - Chicago, New York, Grand Rapids, London, Paris, Florence, Austin - he finds the places the locals love, sits at the counter, and talks to the owners. How they got their start. Where they source their ingredients. How they bring people through the door.
Over and over, the same answer came back: word of mouth is wonderful, but it does not scale. Most restaurants do not survive their first few years, and rarely for lack of craft. The gap was discovery: the coolest places in a city were often the hardest to find, and the businesses people did not know about yet never got the chance to be found. Coming from a technology background, Devon could not shake the question: why should the backbone of a community be the hardest part of the city to discover?
The best way to experience a city is to eat where the locals eat and stay where they would send a friend. Those places should be the easiest to find.
Josh saw the same struggle from the inside.
Josh Raizon, our COO, spent his career in hospitality - training in Cape Town's landmark hotels, running a Mediterranean restaurant, and nearly a decade at Agoda helping hotels across Europe and Africa find their guests. Talking with owners and managers every day, he kept hearing the same pains: connecting with customers, growing without discounting, reaching the community outside the front door.
A traveler himself, Josh saw the other half of the problem. The hotels with the most character were often the hardest to find, and the ones doing the most for their guests got the least attention for it. The properties that made a neighborhood worth visiting deserved an easier path to the travelers who were already looking for them.
One platform, so the work speaks for itself.
Devon and Josh set out to build the thing these owners kept describing: a way to deliver consistent, authentic, premier content that gets in front of the community - without the big agency price point. That became Flockx.
They did not build it alone. A team of engineers, designers, and storytellers who care just as deeply about local businesses, and who love the corner bistro and the family-run inn, has helped hundreds of businesses connect with their customers by showcasing their experiences with premium, on-brand content: the dishes, the rooms, the people, the atmosphere that made them worth visiting in the first place.
Two backgrounds, one team, one conviction.
Devon Bleibtrey
Chief Executive Officer
A technology executive with more than 15 years building products and teams across IoT, automotive, fintech, and AI - including serving as Chief Technology Officer at Fetch.ai. He still takes the seat at the bar and asks the owner how they got their start.
Josh Raizon
Chief Operating Officer
A hospitality veteran with nearly two decades in hotels and restaurants - from running a Mediterranean restaurant in Cape Town to leading key accounts across Europe and Africa at Agoda. He holds an Executive MBA from Warwick Business School and has spent his career helping local businesses reach the guests who will love them.
Devon and Josh lead a team that shares the same conviction - people who got into this work because they believe the corner bistro and the family-run inn deserve to win. That belief shows up in every detail we ship.
Every community deserves to find its own.
There are thousands of cities and neighborhoods where the coolest places to eat, drink, and stay are the ones only the locals know. We want the people who make those places special to spend their energy on their craft - not on chasing the algorithm. If you run one of those businesses, this platform was built for you.